The Naming Process
Being the particular recycling company it was, it needed to incorporate many things in the name.
Recycling, Ecological, Green, and a closed circular production.
The name RECO has it all. It is an Acronym of ‘Recycling’, ‘Ecological’ & a ‘Company’ that also displays a leaf in the lowercase ‘e’ and the closed recycling loop in the ‘o’.
The ‘e’ in RECO was used as the Icon Mark to be able to display the Identity without using the whole wordmark.